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George Herbert Walker School of Business & Technology | Department of Business
Graduate Certificate in Digital Marketing Management — In Person and Âé¶¹ÉçÇø Online
Average Time to Complete Certificate: 1 year
Make a Move This May
Grad school just got more affordable. For a limited time, Webster is waiving the $50
app fee and offering a $500 scholarship to all May applicants. Exclusions Include: Doctor of Nurse Anesthesia Practice (DNAP)
Create Thoughtful, Relevant and Effective Digital Marketing Campaigns
Throughout the coursework for the Graduate Certificate in Digital Marketing Management
at Âé¶¹ÉçÇø, students learn to analyze each major digital marketing channel
— including paid, organic, social, email and mobile applications — and how to use
them. Students also also create digital marketing strategies that align with larger
communications, business and marketing objectives.
Upon graduation, students can develop, evaluate and execute a comprehensive digital
marketing strategy and plan, as well as measure and evaluate its success.
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Graduate Certificate in Digital Marketing Management Requirements
MDST 4110 Digital Media and Culture (3 hours)
MRKT 5720 Promotional Management (3 hours)
MRKT 5740 Management of Digital Marketing (3 hours)
MRKT 5895 Marketing Analytics (3 hours)
MRKT 5750 Management of Social Media (3 hours)
MRKT 5790 Digital Marketing Strategy (3 hours)
Explore the Program
Graduate Certificate in Digital Marketing Management
Find out more about the overall curriculum, electives, learning outcomes and more.